By Jussi Parikka
Media heritage is thousands, even billions, of years outdated. that's the premise of this pioneering and provocative booklet, which argues that to appropriately comprehend modern media tradition we needs to set out from fabric realities that precede media themselves—Earth’s heritage, geological formations, minerals, and effort. And to take action, writes Jussi Parikka, is to confront the profound environmental and social implications of this ubiquitous, yet infrequently ephemeral, realm of modern day life.
Exploring the source depletion and fabric resourcing required for us to take advantage of our units to stay networked lives, Parikka grounds his research in Siegfried Zielinski’s largely mentioned idea of deep time—but takes it again millennia. not just are infrequent earth minerals and plenty of different fabrics had to make our electronic media machines paintings, he observes, yet used and out of date media applied sciences go back to the earth as residue of electronic tradition, contributing to turning out to be layers of poisonous waste for destiny archaeologists to examine. He indicates that those fabrics needs to be thought of along the customarily harmful and exploitative hard work strategies that refine them into the units underlying our probably digital or immaterial practices.
A Geology of Media demonstrates that the surroundings doesn't simply encompass our media cultural world—it runs via it, permits it, and hosts it in an period of remarkable weather switch. whereas taking a look backward to Earth’s far away previous, it additionally seems to be ahead to a extra expansive media theory—and, implicitly, media activism—to come.
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Extra resources for A Geology of Media
The deeper strata and their remaining layers, including fossils, signal time as well: the planet is structured according to a depth of the temporal past. These layers structure animal and human life but also the industrial system of production and the technological culture of human civilization. indd 40 28/01/2015 12:46:17 PM An Alternative Deep Time of the Media 41 But this is exactly where Zielinski also departs. Paradoxically, the inspiration of Hutton (and one should remember that he was only one of the geotheorists working on this topic in his time) goes both toward the universalizing and standardizing logic of the industrial factory system and toward Zielinski’s exactly opposite account of variantology that, however, finds a different tune with Stephen Jay Gould.
In addition to the main chapters, and after the meditations offered in the afterword, we decided to add an appendix because of its centrality to all the issues addressed in the book. “Zombie Media: Circuit Bending Media Archaeology into an Art Method” is a text cowritten with the artist–theorist Garnet Hertz. It stems from our shared theoretical interests in media archaeology and electronic waste as well as circuit bending and hardware hacking as practice-based design interventions into contemporary technological culture.
Indd 15 28/01/2015 12:46:15 PM 16 Materiality produce it as a piece of waste in the end, consisting of blush, rubber, and lettuce. Here the underground becomes a spatial arrangement to highlight the separated sphere of production that underlies our feet and is detached from our direct perception but maintaining the everyday practices. The underground is the place of repetitious, exploitative, and even absurd work of arrangements and rearrangements of partial objects without a view of the big picture.
A Geology of Media by Jussi Parikka